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The 411 on MLMs

By Denise Maley, Agape Life Contributor

updated Thu November 14, 2014

For starters, “MLM” stands for multi-level marketing, which by definition is a strategy in which sales force is compensated not only for sales they generate, but also for the sales of other salespeople that they recruit.

 

Many people automatically associate a negative vibe with the words “multi-level marketing” and “downline.” These people assume that these words automatically relate to a “pyramid scheme” and the opportunity attached to those words equal a scam. The truth of the matter is: that is simply the furthest thing from the truth.

 

The fact is that if you happen to get into a good company that has a good compensation plan, and you are self-motivated, coach-able and have a desire to change the quality of your life (or to work for yourself), then one of the best ways to achieve all of your dreams is to become a part of a multi-level marketing company.

Network marketing has made millionaires over and over again. Less than 1% of the population is involved in network marketing, and more than 95% of them are multi-millionaires; and all through partnering with a network marketing company.

 

One of the best ways of knowing whether or not a company is a pyramid scheme, is if they ask you to pay a fee to “start earning;” while in a good MLM, they will offer you what you earn when you sell the product or service. The definition of a pyramid scheme is the exchange of money in the form of a sign-up fee, with no product or service. Pyramids are illegal!

 

Multi-level marketing members at any level can make income through the company’s products or services, without recruiting any new members. Any member at any level can earn more than the people who signed them up.

 

Finally, MLM companies are legal and are structured almost exactly like a pyramid scheme. Through all the confusion, I’m sure you wonder “Why don’t they change the structure? Why keep it so close to pyramid schemes?” The reason they use this model is to reduce the cost of advertising. They use this company’s members to spread the word, and this strategy saves the company hundreds of thousands (sometimes even millions) of dollars. Due to these savings, members of the companies are given incentives, usually in the form of money, in order to sign up new members and use the company’s products or services.

 

In the end, the absolute truth of the matter is that with any venture you go into, your income will depend on you, and how comfortable you are with your ability to sell products or offer services.

 

Any company that offers you money for doing nothing is not being honest. There are seven key elements to look for before choosing a company to work with:

1. Stability: How old is the company?

2. What they offer: Excellent products or services consumers will need more of.

3. Compansation: How fair and generous is the distribution overall? This is absolutely crucial, as the pay plan represents exactly how you will get paid or not get paid. There are two questions to ask, regarding payment:

A. How many pennies out of each sales dollar get paid back to the distributors each month?

B. How fair is the distribution of those pennies between old members and the new members?

4. Integrity of the company and its management skills. What expereince does the CEO have in the network marketing industry? What is their background?

5. Momentum & Timing. Look to see where the company is, and if it’s growing.

6. Support, Training & Business Systems. You may have chosen a great company with excellent management, products that make a difference, a pay plan that is very generous, and momentum and stability accounted for; but if you don’t have a system in place that works, none of it matters.

7. Practice what they Teach! To succeed you need to be willing to listen and learn from mentors. The way most companies are structured, it’s in the best interest of veterans to help you succeed; so they’re willing to teach you the system.

 

The “higher up” are usually called your “upline;” meaning the people above you. These people should spend at least the first 30 days with you: helping, teaching, metoring and holding your hand until you feel comfortable to do it on your own.

If you’re lucky enough to find someone, who has an opportunity for you to look at, and all seven questions are answered with a positive answer to your satisfaction, then you should definitely think about it. It could change your life as you know it-- as long as you do what your mentor teaches you!

 

Housewives, for decades, have been earning a lot of money replacing incomes by selling Avon, Amway, Tupperware, Pampered Chef, and the list is endless of opportunities out there in the multi-level marketing world. Just take your time, listen, learn, and take it all in.

 

Always keep in mind: it can change everything for you, if you follow the plan because people  have gone on to retire in under a year.

 

Being a part of a multi-level marketing company is an amazing opportunity and is something you should consider giving a chance!

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